Understand the fundamentals of Blogger Relations

While anyone can set up a blog in a day and start publishing articles, it takes far more work to be a great blogger and see the real benefits of blogging.
First, you need to have a blogging strategy that is in line with your PR strategy and business goals.
Next, you have to provide relevant content.
Most importantly, you must conduct what is called Blogger Relations.
Blogger Relations is what blogging is all about—starting and maintaining a conversation.
Unlike Public Relations or media relations where you are trying to pitch your story, with Blogger Relations you initiate and participate in ongoing discussions with other bloggers and your target audience.
As the conversation progresses, you get to know the other players in your industry; you gain credibility by listening as well as commenting; and you gain new readers as other bloggers provide links back to your blog to give you credit for your ideas.
The more you conduct Blogger Relations, the more successful your blogging will be.