When you put a link on YOUR site, make sure to link to the ANCHOR TEXT and not just “random” text.

- Anchor Text: is used to indicate the subject matter of the page that it links to. For example, the text “SEO Tools” indicates to visitors they can expect to see content about pertaining to SEO Tools if they visit the link.
- “This pattern of usage has been applied in search engine algorithms to enhance the relevance of the “target” or the “landing page” URL for the keywords appearing within the anchor text.” (from